In DoD Acquisition we call this prepping the battlefield, or managing expectations:
Clinton campaign spokesman, Mark Daley, in the Chicago Sun Times; ""Our definition of success doesn't necessarily mean coming in first,"
See:
California Yankee - Hillary Bracing For Loss In Iowa
And now Team Romney is as well. See:
The Corner - Team Romney 'Fine' With Second Place? Team Huckabee Laughs.
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