Not to blow my own horn but I made this joke in February in this post. "Spinal Tap on their tour in the movie moved to smaller venues over the big arenas because their manager said they had become more exclusive. Newsweek is using the same excuse. I guess the same old liberal claptrap is more exclusive now."
Now, because of this article by Howard Kurtz in the Washington Post, everyone else is making it. See The Corner here for example.
Heck they even got an Instalaunch. I never did.